The products

blueprints

Each blueprint is a standalone marketing system — a Claude skill, a methodology, and a video course in one. Rebuilding a specific layer of your AI-native stack.

6 blueprints

nº 01 Coming soon Featured

Marketing Audit

A rigorous, multi-session assessment of where your marketing actually stands — across 29 sub-areas, benchmarked to your company stage.

Claude skill Tutorial video Framework

01 What a marketing audit actually is 8 min

02 Why traditional audits fail 11 min

03 The three-layer context model 14 min

04–08 5 more chapters with purchase +68 min

Coming soon

nº 02

Positioning Stack

A complete system for discovering, validating, and operationalising your market position. From research through to messaging architecture.

Coming soon →

nº 03

Custom MCP Server

A bespoke MCP server built around your team's context and skills. Give your AI tools real knowledge of your brand and processes.

Coming soon →

nº 04

Get Your Team Claude Ready

Collate your team's context and prepare it into a Claude-optimised hub of structured markdown files. The fastest way to make AI useful for your people.

Coming soon →

nº 05

Brand Strategy

A multi-step, multi-stakeholder model that takes you from research through to a brand platform your whole company can use. Without the agency fees.

Coming soon →

nº 06

Competitive Intelligence

A monitoring system that tracks competitors across channels, surfaces changes that matter, and keeps your team informed without the noise.

Coming soon →

Bundle · coming soon

Positioning Bundle

Positioning Stack + Brand Strategy — combined and discounted. Available when both modules ship.

Bespoke · ∞

Need something different?

Like what you see but need something tailored to your specific challenge? Let's build it together.

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Frequently asked.

What exactly is a blueprint?

A blueprint is a module in a marketing system. It's not a template, not a playbook, but a real, working example that you can plug into your stack. It codifies best practice marketing strategy alongside AI-native workflows.

Do I need technical skills to use them?

Yes and no. Blueprints are designed for marketing leaders and operators and are built to be plug and play. However they require some knowledge of the AI-native marketing stack (Claude Code, Github, MCPs) but are easily learnable and come with implementation guides.

Why are the blueprints not free?

There are lots of skills and plugins available for free on Github or LinkedIn, true. Many are great and have become indispensable parts of my stack. Blueprints are a little different — they are complex, multi-layered workflows (almost mini apps) that have had hundreds of hours build time and, crucially, already tested in real world situations. They're available to buy individually but the best way to get them is to subscribe to my Substack.

When will the first blueprints be available?

Soon. The Marketing Audit and Custom MCP servers are in final polish mode.

Can I use blueprints alongside a collaboration engagement?

Absolutely. In fact, that's often the best way. Blueprints give your team the system; a collaboration engagement gives you the strategic guidance to implement it.