The publication
Weekly guides, tool breakdowns, and field notes from the frontline of implementing smarter marketing systems. Subscribe on Substack for exclusive writing and access to the Blueprints library.
Featured writing
April 2026
Teams using AI are often dealing with fragmentation, context drift, and version control issues. The missing piece of the puzzle is a centralised context hub, powered by a private MCP server. This is the guide to the latest Inference Blueprint.
May 2026
AI will make you faster. The question is whether you're building something worth making faster.
April 2026
Today I'm launching Inference, a marketing practice that writes, builds and consults about building smarter marketing systems.
New annotations land every week.