June 2026
Marketing Rebuilt #4: Customers
How to position for a buyer that isn't human.
Aa
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Weekly guides, tool breakdowns, and field notes from the frontline of implementing smarter marketing systems. Subscribe on Substack for exclusive writing and access to the Blueprints library.
Featured writing
June 2026
Marketing Rebuilt #3: Building agent-ready marketing tech stacks
Most of your marketing software is about to stop being worth paying for.
June 2026
Marketing Rebuilt #2: What does a marketer actually do, now?
If the team is half agents, what are the humans for?
May 2026
Marketing Rebuilt #1: Designing hybrid marketing teams in the agentic age
What marketing looks like when half the team is agents.
May 2026
Marketing is getting rebuilt in the AI age
Marketing's operating system is being rewritten — a new series on what that means across six layers.
May 2026
Claude Code won't make you a better marketer
AI will make you faster. The question is whether you're building something worth making faster.
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