How mature is your marketing — really?

A diagnostic for founders and marketing leaders at venture-backed and bootstrapped startups. 18 questions across six areas of the Inference marketing foundations framework. One stage-appropriate verdict. No email required.

Or — get the full Audit Blueprint

Answer honestly. The diagnostic is only as sharp as the answers — answer how it really is, not how you wish it were.

About the Audit Blueprint

The full framework. Built to run inside Claude.

The Marketing Audit Blueprint is the system this quiz samples from — a Claude plugin that ingests your actual marketing evidence and assesses it against the full framework, calibrated to your stage.

Same framework, evidence-led. Where the quiz samples your read, the Audit ingests the artefacts: sales decks, customer interview transcripts, CRM exports, win/loss notes — assessed against the same 29 sub-areas this quiz pulls from.
Built as a Claude plugin. Install once, run it again and again — across clients, quarters, or new rounds of evidence. Context compounds across sessions; the analysis sharpens with every input.
Includes a video course. Walk-through of the framework, the maturity model, and how to interpret what the evidence shows — so a marketing lead can run the whole thing without me in the room.

First — calibrate

Where is the company today?

Maturity targets shift by stage. A Seed company scoring 2 on attribution is fine. A Series B company scoring 2 is a problem. Pick the one that fits.

Q 1 / 18

This is your read on 18 signals. The Marketing Audit Blueprint is the same framework, run against your actual evidence.

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Your quiz result

Your score

Stage benchmark

Your three biggest gaps

Where you sit furthest below where you should be for your stage. This is where the leverage lives.

A note on what this quiz can't see

You answered for the company. The Audit lets the company answer for itself.

You spent four minutes giving your read on 18 signals. The full Audit is a different instrument — same framework, built from the evidence itself, not your gut on it:

Your actual artefacts. Sales deck, website, ad creative, onboarding flows — assessed for what they say, not what you say about them.
The team's perspective. Founder, sales, and customer-success interview transcripts — surfaced as evidence, not summarised by one person.
Your data. CRM exports, win/loss notes, customer interview recordings, channel performance — structured against the same framework.
Cross-source pattern analysis. Where different parts of the org tell different stories. Where intent and reality diverge. Where the real leverage hides.

The quiz tells you where you think you are. The Audit tells you what the evidence actually shows.

What next

The Audit is what comes next.

Same framework, run against your actual evidence. 29 sub-areas, stage-aware benchmarks, cross-source synthesis, and a prioritised 30/60/90 action plan you can hand to a team.

Get the Blueprint → Book a call